Competitive Testing
Competitive Testing is the process of testing, auditing, and evaluating the function and experience of your competitor’s products, services, or experiences. It is critical to test your competitor’s products in order to understand the user’s point of view as well as align how it compares to your solution. Testing the competition reveals what works (strengths) and what doesn’t (weaknesses) and exposes areas of opportunity.
Additional Resources:
+ How To Do A UX Competitor Analysis: A Step By Step Guide
+ Know What You’re Up Against with Competitive Testing
+ Going Beyond the Classic Competitive Analysis Matrix
+ Yale.edu: Competitive Analysis
Source: https://uxdesign.cc/going-beyond-the-classic-competitive-analysis-matrix-a-ux-case-study-549c2e7e05b8
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