Content Analysis

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Content Analysis involves reviewing the value and effectiveness of your current content. It provides insights into what is working, what is needed, and how your content compares to your competitors. It shines a light on what is current and what might be outdated. Typically researchers start with a Content Inventory & Audit which catalogs the contents and then transitions into a more in-depth Content Analysis.

Additional Resources:

+ Content Analysis: A Practical Approach

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