A mental model is a preconceived perception of how something is expected to be, look, act or perform. The goal of the UX designer is to align the user’s mental model (how a user thinks it works) to the implementation model (how it actually works). People encounter frustration and make mistakes when interacting with a product, service, or experience because their mental model is different or conflicts with the designer’s implementation model. People form individual mental models based on their unique personal experiences and the world around them.
- A shopper puts an item in a cart.
- They keep shopping and adding or removing items, without paying for them yet.
- Once done they checkout and pay for the items.
Source: https://www.deliverableux.com/10-examples-of-mental-models-in-ux-design« Back to Glossary Index