A structured observation method that documents facts and insights on PEOPLE | OBJECTS | ENVIRONMENTS | MESSAGES | SERVICES. Each area listed in POEMS is documented with the goal of revealing behavioral patterns, successes, challenges, and pain points.
PEOPLE: Who are the people, what are their roles, behaviors, etc?
OBJECTS: What artifacts are being used, tools, and interactions?
ENVIRONMENTS: Where are the users? Where do they spend the most time and engagement? And what in the environment affects their actions?
MESSAGES: How do they communicate? Is it personal, social, etc? What is the language or method – verbal, digital, interactions, or physical?
SERVICES: What apps, and access types are used or dependent on? How, why, and for what purpose?
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