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A/B Testing is performed to compare two versions of a design to see which receives better results. The results compared are determined by the research/design team and typically reflect a business objective, conversion rate, performance, or usability issue.
+ UX Pin: A/B Testing in UX Design
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+ Define Stronger A/B Test Variations Through UX Research
+ A/B Testing: Optimizing The UX« Back to Glossary Index