A/B Testing

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A/B Testing is performed to compare two versions of a design to see which receives better results. The results compared are determined by the research/design team and typically reflect a business objective, conversion rate, performance, or usability issue.

Additional Resources:

+ UX Pin: A/B Testing in UX Design

+ Adobe: 6 Essential Tips for Effective A/B Testing

+ How to Improve UX Design Through A/B Testing

+ Define Stronger A/B Test Variations Through UX Research

+ A/B Testing: Optimizing The UX

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