Behavioral Mapping

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Behavioral Mapping involves tracking the paths users take and the actions they perform with the goal of understanding how they think and engage with a product, service, environment, etc. This method is used to systematically observe and document users’ behavior (actions, emotions, challenges, successes, etc.) over time or the course of an ‘experience’.

Additional Resources:

+ URBINAT: Behavioural Mapping

+ UX Mapping Methods Compared: A Cheat Sheet

+ Behavioral Mapping

+ Introducing the Behavioral Mapping Case Study & Cheat Sheet

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