Bullseye Mapping
Bullseye mapping is a design technique used to identify the most effective channels for reaching a target audience. It involves creating a visual representation of the channels that can be used to reach potential users or customers and prioritizing them based on their potential impact.
The bullseye map is divided into three concentric circles, with the outer circle representing the least effective channels and the inner circle representing the most effective channels. The channels in the inner circle are typically the most cost-effective, have the highest conversion rates, and are the easiest to scale.
To create a bullseye map, designers start by brainstorming all possible channels for reaching their target audience, including advertising, social media, content marketing, email marketing, and more. Once they have a comprehensive list of channels, they can begin to prioritize them based on their potential impact.
To prioritize the channels, designers can use a testing process where they test each channel one by one, measuring the cost and conversion rates of each channel. They can then use this data to move the most effective channels towards the center of the bullseye map, and the least effective channels towards the outer ring.
The bullseye mapping technique can help designers and businesses focus their resources on the channels that are most likely to yield results, while avoiding those that are less effective. This can lead to more efficient and effective marketing campaigns, better user engagement, and ultimately, improved business outcomes.
RESOURCES
https://medium.com/research-methods-group-2/bulls-eye-diagramming-fd40c3effc07
https://www.luma-institute.com/bulls-eye-diagramming/
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