The Kano Model helps design and research teams discover how users feel about a product, service, or experience. It mines a user’s expectations based on four distinct categories:
(3) Basic Needs
The most simple method of implementing a Kano Analysis is to ask users two fundamental questions for each attribute you are exploring:
(1: Positive Question) Rate your satisfaction if the product (service, experience, etc.) does have this attribute.
(2: Negative Question) Rate your satisfaction if the product (service, experience, etc.) does not have this attribute.
For each of these questions, the user can one of five different responses:
(1) I like it that way.
(2) It must be that way.
(3) I am neutral.
(4) I can live with it that way.
(5) I dislike it that way.
Source: https://uxmag.com/articles/leveraging-the-kano-model-for-optimal-results« Back to Glossary Index